Jim was asked after turning 40 what his primary professional passion was. His response was:

"My life and career to this point have all led me to possess a great desire to guide complex organizations through significant change, which is very much about leading a process of converting human and technological potential into real-world business value and results.

This is about helping organizations realize the criticality of connecting and integrating their business strategies with the right people, processes and technology...the quintessential element being people. I primarily do this by building trust with people at all levels of an organization and working to create an environment that is safe because it is surrounded by people committed to telling the truth and being open and matter-of-fact. I am not in business for the short term.

My approach is grounded in principles that guide and values that drive me to always try and serve people and leave organizations better than when I first touched them. The result is that my clients find better ways to accelerate the process of change and realize their goals in quicker and more sustainable ways." This passion still burns fervently today.

Jim Campbell
Managing Partner
Whitecap Consulting